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Brand Story


Innisfree, promoting the values of “green” and “Jeju,” is striving to bring more happiness to people around the world. Innisfree, loved by many women China, Japan, and all across

Innisfree, the pure island where clean nature and healthy beauty coexist in harmony. Innisfree is a natural brand that shares the benefits of nature from the pristine island of Jeju allowing for vibrant beauty and pursues an eco-friendly green life to preserve the balance of nature.

Innisfree bunch


Innisfree, the first natural brand form Korea, is dediated to sharing the clean and pure energy of nature for healthy beauty.

Jeju, the home of the four energies of pure nature, is full of the honest and immaculate beauty that Innisfree wishes to share with you.
Innisfree is creating spaces where nature and skin can rest in the green energy of pure Jeju.



The Alishan area was originally settled by the Tsou tribe of the Taiwanese aborigines; the name derives from the aboriginal word Jarissang. From 1920 to 1945, the area was classified as Savage Land under Kagi District, Tainan Prefecture. After 1945, the area was named Wufong Township (吳鳳鄉), after Chinese merchant Wu Feng, but was renamed to Alishan Township in March 1989.

Due to its elevation, Alishan's flora are more temperate/alpine than tropical, and the slow transition from bananas and palms to evergreens on the way up is interesting to watch. The dominant feature are giant Taiwanese red cypresses (Chamaecyparis formosensis), some of which have been growing in the area for well over 2,000 years, although most are now managed forests for logging. In spring, crowds flock to view cherry blossoms, while in summer the mountainsides are blanketed with orange montbretia blossoms.

Fresh blueberries are one of the most popular summer treats of all time. They are sweet, succulent, full of nutrients, and can be eaten freshly picked as well as incorporated into a variety of recipes.

Blueberries contain a type of flavonoid known as anthocyanins, which are responsible for giving foods like blueberries, cranberries, red cabbage and eggplants their iconic deep red, purple and blue hues. Anthocyanins are responsible for more than just the blueberry's pretty blue color - they also contribute to the popular fruit's numerous health benefits.

Reach your fans

Brands are moving beyond pretty pages on static websites and into the lives of their audience through engaging social media and turning to their fans to help tell the story and further define the brand as it journeys through the marketplace and into the hearts and minds of biggest supporters. Pages like these linked from twitter, instagram and pinterest are steps to introduce the world to your brand but the most important continuing driver of sales is engagement with the fans. 


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